Dedicated Networks Innovation. Discover How Our Advertising Network Offers Rich Media Advertising to Greatly Improve Click-Through Rates.

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Rich media is the next step up from simple banner advertising. Banners convey your advertising message with text, graphics, and basic animations. Rich-media ads use HTML-enhanced banners, fancier animations, audio, and video, as well as more interactivity, to attract more attention to your online ad. These ads get much higher click-through rates than traditional banner ads.

This high-impact medium provides advertisers a vehicle to convey their message through streaming video, interactive games, and other innovative media options. As rich media continues to evolve, Dedicated Networks stays one step ahead, ensuring that advertisers can participate in a variety of the most cutting edge ad mediums. Some of our feature rich media opportunities include: Pre-Roll, Interactive and Expandable units, and other sophisticated features using progressive online video technology. See below for an example and description of each.


	Pre-Roll ads are 15 to 30 second videos that play prior to any video stream the user has chosen to see. This “mini-commercial” makes the most out of captive audiences by delivering your message in a manner that is integrated seamlessly with the main video the user wants to see. Users are unable to fast forward through the Pre-Roll, so no matter what, your ad is shown.

(Once there, click to play film)


	Interactive units, as the name denotes, is one of the most engaging online ad mediums today. Users can essentially interact with the ad by mousing over specific areas within the ad to view more features of interest to them. Instead of simply viewing the ad, your audience will have already developed a subtle relationship with what your business has to offer by devoting their full attention and interaction. Expandable units are a type of interactive banner that expand in eye-catching ways over the webpage when moused over by a user’s cursor. This feature allows standard in page banner units to distinguish itself as a separate entity when the expanding portion covers whatever content is on the page initially. Again, the goal is user interaction, which is the key to getting your message heard, seen, and felt.

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