Ad Blocking: Where Did It All Go So Wrong?

When you sit down with Aunt Ginny and Uncle Lewis this holiday season and the inevitable, “Now what do you do again?” question is posed, take a deep breath, take a sip of wine, and declare proudly, “I’m in advertising, remember?” Hopefully a spoon of mashed potatoes isn’t whipped at your head. Where did it…

Front Lines of Viewability

Our Director of Ad Operations Max Yang sheds light on how to tackle the roadblocks facing the scalability of viewership to enhance your viewability scorecard and yield higher average CPMs. Every touchpoint along the digital supply and demand chain has been well immersed in recent conversations surrounding viewability. From your junior sales planner to the…

Customizing Campaigns: Are We All Using the Same Data?

Our CTO Brian Malone highlights three ways Dedicated Media customizes our approach to optimizing campaign data. Fifty years ago, stock market investors struggled with a new concept called the Efficient Market Hypothesis. It suggests that a stock’s price reflects all publicly-known information about it. Thus, no one should be able to beat the market, in…

It’s Tax Season!

For some people, February is the month of love; for others, it’s the Super Bowl. For those of us in the industry, it’s the start of the tax season. The affiliate space is no stranger to seasonality, but that focus is usually reserved for the holiday season. The tax season is one of the most…

Your Mobile Device as the Ultimate Biometric

As the ability to track consumer data and develop new technologies simultaneously advance, we turned to our CEO, Dave Palmer, for his insights into the new role mobile plays in linking our physical and digital worlds. This week, I read an interesting article on how Visa plans on using your smartphone’s location function to help…

Six Strategies to Reach Travelers On Their Path to Purchase

From researching dream destinations to scheduling bookings, the journey a traveler takes to plan a trip isn’t linear. With the average traveler visiting more than 30 travel websites before making a booking, travelers are often bombarded with a plethora of digital pathways to explore. And while most customers walk into the research process undecided about…