Come meet us Affiliate Summit East 2016 July 31 – August 2, 2016 at the New York Marriott Marquis in New York, NY http://affiliatesummit.com/...
Ad Blocking: Where Did It All Go So Wrong?
When you sit down with Aunt Ginny and Uncle Lewis this holiday season and the inevitable, “Now what do you do again?” question is posed, take a deep breath, take a sip of wine, and declare proudly, “I’m in advertising, remember?” Hopefully a spoon of mashed potatoes isn’t whipped at your head. Where did...
Client Service – Turning New Accounts into Repeat Business
The agency has been entertained, the product pitched, and the agreement signed. The sales executive has done their job and your media team is ready to make the campaign rock. As an account manager, you just have to make sure everything is set-up properly and maintained along the way, providing feedback and follow-up when...
Cultivating a Valuable & Trustworthy Performance Marketing Network
Stop using performance marketing networks to garner impressions. Start using them for long term growth. Director of Lead Generation, Tom Cullen explains how. One of the primary benefits advertisers and agencies value in performance marketing networks is the ability to gain access to a variety of unique sites and publications through one point of...
In Praise of the Salesperson – and the Five Qualities We Must Respect
Sales gets short shift. Schoolboys are never encouraged to say, “I want to be a salesman” on career day. Until recently, saleswomen were so ignored the term “saleswoman” was a lazy punch line. Salespeople get marginalized even though every brilliant inventor would own a shelf full of useless trinkets without the power of sales....
Front Lines of Viewability
Our Director of Ad Operations Max Yang sheds light on how to tackle the roadblocks facing the scalability of viewership to enhance your viewability scorecard and yield higher average CPMs. Every touchpoint along the digital supply and demand chain has been well immersed in recent conversations surrounding viewability. From your junior sales planner to...
Customizing Campaigns: Are We All Using the Same Data?
Our CTO Brian Malone highlights three ways Dedicated Media customizes our approach to optimizing campaign data. Fifty years ago, stock market investors struggled with a new concept called the Efficient Market Hypothesis. It suggests that a stock’s price reflects all publicly-known information about it. Thus, no one should be able to beat the market,...
It’s Tax Season!
For some people, February is the month of love; for others, it’s the Super Bowl. For those of us in the industry, it’s the start of the tax season. The affiliate space is no stranger to seasonality, but that focus is usually reserved for the holiday season. The tax season is one of the...
Your Mobile Device as the Ultimate Biometric
As the ability to track consumer data and develop new technologies simultaneously advance, we turned to our CEO, Dave Palmer, for his insights into the new role mobile plays in linking our physical and digital worlds. This week, I read an interesting article on how Visa plans on using your smartphone’s location function to...
Six Strategies to Reach Travelers On Their Path to Purchase
From researching dream destinations to scheduling bookings, the journey a traveler takes to plan a trip isn’t linear. With the average traveler visiting more than 30 travel websites before making a booking, travelers are often bombarded with a plethora of digital pathways to explore. And while most customers walk into the research process undecided...