From researching dream destinations to scheduling bookings, the journey a traveler takes to plan a trip isn’t linear. With the average traveler visiting more than 30 travel websites before making a booking, travelers are often bombarded with a plethora of digital pathways to explore. And while most customers walk into the research process undecided about a brand, how can brands cut through the clutter and stand out this travel season? By understanding travelers across their entire journey and targeting customers at each stage in their research, marketers can create the most relevant, personalized experiences for their audiences. To get started, here are six travel-focused marketing strategies that will enable brands and marketers to find the most effective and efficient media mix.